As a marketer, are you constantly challenged to prove the return of your marketing investment (ROMI).
Join Jeff Nelson, President of Anduro Marketing, and the man behind Mx3Metrics as he outlines and demonstrates a cutting edge way to measure and calculate marketing metrics – including ROMI.
Walk away from this presentation with a deep understanding of:
The difference between customer acquisition funnel levels, marketing channels and KPIs
The difference between a measure and a metric
How to properly calculate Return on Marketing Investment (ROMI)