Calgary Marketing Association: ROMI or No ROMI? That Is The Question

As a marketer, are you constantly challenged to prove the return of your marketing investment (ROMI).

Join Jeff Nelson, President of Anduro Marketing, and the man behind Mx3Metrics as he outlines and demonstrates a cutting edge way to measure and calculate marketing metrics – including ROMI.

Walk away from this presentation with a deep understanding of:

The difference between customer acquisition funnel levels, marketing channels and KPIs
The difference between a measure and a metric
How to properly calculate Return on Marketing Investment (ROMI)


Hilton Garden Inn Downtown, 711 4th Street S.E.

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Wednesday, 15 March

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