Calgary Startup BlackSquare Closes Milestone Financing, Expands Management Team

Builds Revolutionary Ecommerce for Canadian & International Wine Regions

CALGARY, ALBERTA–(Marketwire – June 21, 2012) - BlackSquare Inc., maker of Blackboxx, a market-leading wine ecommerce application, has completed a significant seed financing round and added an industry veteran to its senior management team.

The seven-figure financing from a small group of private investors will support the company’s market expansion.

These milestones in BlackSquare’s growth from wine club and ecommerce provider to market-leading technology company are timely: the passage this week of Bill C-311 in the Parliament of Canada removes interprovincial trade barriers for the Canadian wine industry, creating a single national market and fueling demand for winery ecommerce.

Key to BlackSquare’s future growth is the appointment of veteran technology marketer, Judy Bishop, as Chief Marketing Officer. Bishop will drive the company’s market momentum and assist in international market development.

Bishop brings a wealth of management and marketing experience. She co-founded three successful technology start-ups, provided marketing consultancy to many fast-growth companies, won two business leadership awards and was previously in a senior management position at KPMG LLP.

Bishop said “BlackSquare sits at the intersection of four areas where I have considerable experience: technology marketing, international business, rapid growth and the wine industry.” She added, “There’s been major change in how the wine industry touches customers. BlackSquare has a solid shot at leading market innovation for direct to consumer wine ecommerce globally.”

BlackSquare CEO Matthew Protti said “We’re enabling direct consumer sales by wineries, wine clubs, retailers and distributors with user-friendly technology, that’s uniquely paired to wine industry needs.”

“This financing allows us to accelerate our development and deliver innovation to the global wine and spirits industry” said Protti. “Adding Judy’s depth to our strong team will help us achieve our goal of revolutionizing online direct to consumer wine sales.”

About BlackSquare Inc.

BlackSquare Inc. has established itself as a leader in ecommerce for the global wine and spirits industry. Based in Calgary, Alberta, Canada, BlackSquare has sales presence in Canada, Australia and Hong Kong.

Blackboxx is BlackSquare’s ecommerce application designed specifically for wineries, wine clubs, retail stores and distributors. BlackSquare combined wine industry expertise with the most advanced technology available to produce Blackboxx, the most powerful recurring-purchase ecommerce platform available. www.blackboxx.biz

BlackSquare also owns WineCollective.ca one of Canada’s largest monthly wine clubs and Tannic.ca, Canada’s first flash sale website for wine.

Original story found here on MARKETWIRE

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